EP44: WHY PODCASTING IS FOR YOU! Tools | Resources | Inspiration to Get You Started

EP44: WHY PODCASTING IS FOR YOU! Tools | Resources | Inspiration to Get You Started

Happy New Year Friends! Welcome to 2021!

Wow! I can’t believe we are already in 2021 and I am so glad that the dumpster fire that 2020 was is now behind us! AMEN!!

As I thought about what I wanted the first episode of 2021 to be I was inspired by all the things I am grateful for and blessed with. The first thing that stood out to me was the PODCAST!!

Yes! The podcast is an instrumental part of my life and my coaching practice. It is how I get my message out to the masses. Podcast is a low cost tool to share with people anything you feel will help you create an audience and share your message. 

In this episode I am sharing with you why podcasting is for everyone and why you should start one. I outlined the top 8 tools and resources to help you get started. Bring your pen and notebook for this one! 

Let’s Dive In!

 

Top 8 Resources & Tools for Podcasting

1. Who is your Audience | Avatar | Ideal Client

Your podcast is an outlet to speak to the masses. But you must ask yourself, 

Who is it for? 

Who is your listener? 

What is the purpose of your message? 

These are some of the many questions you want to ask yourself in the process of brainstorming your content, name, description and tagline (more on that later).

2. Equipment

Equipment such as mic and pop filter is essential to produce clear and clean audio for your show. I have a blue yeti mic that I got from Best Buy because I had a gift card, but you can pick one up from Amazon. Blue Yeti’s have different price ranges, my retails $129.99, I got it on sale from Best Buy for $99.00 and had a gift card. You can pick up a decent USB Microphone from Amazon for as low as $35.00

https://www.amazon.com/Microphone-Condenser-Recording-Streaming-669B/dp/B06XCKGLTP?ref_=ast_sto_dp  Be sure to checkout the reviews before purchasing

 

Pop Filter: A pop filter is going to cover your mic and help reduce the popping sounds we make when talking. It also helps to make the sound much cleaner and allows for better quality when reducing the noise in between the filter. Amazon has them for $10.00! https://www.amazon.com/Professional-Microphone-Stabilizing-Recordings-Broadcasting/dp/B01N21H9WY/ref=sr_1_4?crid=QWFJ7R2HAO1Y&dchild=1&keywords=pop+filter+for+blue+yeti&qid=1610138113&s=musical-instruments&sprefix=Pop+%2Cmi%2C157&sr=1-4

 With these two pieces of equipment you’re ready to get started in recording! 

 

3: Recording Software

There are a ton of free recording software out there. Find one that is easy for you to use and works with your equipment. Almost all mics are USB and will work on any PC or Mac.
Many individuals will use Audacity or GarageBand to record. Both of these softwares are free. Audacity can be used on any computer. GarageBand is only for Mac users. 

This is going to be important for you to have good quality recordings.

 

4. Hosting Platforms

There are so many hosting platforms available today and it’s hard to always know which one is right for you. I use Podbean for my podcast because it is easy to use and very affordable. I paid $60 for the whole year through a special promo. Podbean offers the flexibility of having an app that is available for Android and iOS. This gives you the option to record from your phone if you ever have a moment of inspiration on the go. Here is a link to learn more about hosting platforms and deciding which one is the best for you: https://www.podcastinsights.com/best-podcast-hosting/

 

5. Episode Recording & Launch Date

**I forgot to mention this in the audio**

At some point...You’re going to want to create an intro and outro for your podcast. This is telling your listeners what your show is about and what they can expect from your show. It is different from an episode intro which comes before the show intro on each episode. An intro is typically no longer than 1 minute long and accompanied by some music. You can do this for FREE too! Your outro is telling your audience thank you for listening, like, review, and share. Let them know here they can find you!

 

When you first launch your show it’s always a good idea to have a batch of episodes ready before launching. These are episodes recorded ready to go on a moment's notice or scheduled if your platform permits. This will help you in your show’s promotion and having a successful launch. These first few episodes are going to help you get noticed in your category and determine the frequency of when your episode should air. I do weekly episodes and I am working on creating content to do 2 episodes per week. The more episodes and content to you create the more visibility you can create for your show and the more your audience will come find you. CONSISTENCY IS KEY!!!

6. Podcast Name | Tagline | Description

Your podcast name is going to be the most important decision you make when you’re creating your show. You want your name to be a reflection of you and your audience, BUT it needs to be searchable for your avatar and audience to find you! This goes back to number 1 in this list. Your tagline and description need to be a part of the searchable keywords that will help your audience find you when they are searching. 

 

For example: I am a Millennial Coach. Therefore Millennials are my audience. My niche, which goes with categories is Career | Life | LinkedIn so this is Education, Career, Business & Society & Culture. All of the terms (career, life, LinkedIn and coach) are searchable in the search field of the podcasts. You just need to find what fits well for you. 

 

**Sign up for a clarity session to help you dig deeper on what this is! hello@coachingwithjosemiguel.com**

 

7. Channel Art  or Podcast Cover Art & Promo Artwork

If you’re really good with graphic design, this will super easy, but if you’re not, it could still be super easy! You can go to Canva and find templates to help you create all of your cover art and channel art. I didn’t really jump on the Canva bandwagon until 6 months after having my podcast so I had someone design it for me. A great space for great designers is on Fiverr. Super affordable, quick and easy. I think my channel art was about $35.00 when I launched last March (first episode released was April). You also want to create promo art for different social media platforms. I promote my podcast on Pinterest, Facebook, Instagram and LinkedIn each have different size photo/images. Canva is a great tool to create this. You can head over to my Instagram to check out all of my promo artwork. 

 

8.  Podcast Pro University

Last but not least is Podcast Pro University! This is the mecca of podcast courses and I promise you it is worth every single penny of your investment. This is the #1 podcast course out there and I promise you if you follow everything Stef says you will be charting everywhere in your categories! 

 

 I purchased this course after I had launched my podcast and I wish I had learned about a lot sooner because I truly believe I would have had a better launch. BUT I learned so much from the course that helped me grow my show, audience, downloads and make a profit!!

 

You can take advantage of of Podcast Pro University by going to: https://josemiguellongo--stefaniegass.thrivecart.com/podcastprouniversity/?ref=ep44

 

Thank you all for being an amazing part of my heart and community. I am so excited for all of the beautiful episodes and things we are going to create in 2021. This podcast is just getting started and the best is yet to come!

 Xo,

José Miguel

#bestisyettocome #millennials #NewYearNewYou #LifeCoach #CareerCoach #Goals  #podcast #podcasting